1.    Our Story

CBT (Choice/Belief/Truth) embodies the freedom to choose, the conviction to stand firm, and the authenticity to live. Born in Toronto—a melting pot of cultures—this brand draws inspiration from the city's boundless creativity. Crafted by a team of designers who champion free expression, CBT challenges traditional jewelry norms, ensuring every piece reflects individuality and attitude. From conceptualization to finished jewelry, each creation embodies the power of free expression and personal style.

 

CBT embraces sustainability. We prioritize high-quality lab-grown diamonds and eco-friendly precious metals to minimize environmental impact, while offering jewelry that is both accessible and cost-effective. CBT's designs emphasize everyday wearability and versatile styling—whether worn solo or layered, they allow you to express your unique personality.

 

We believe jewelry is more than just luxury—it's an extension of modern lifestyles, a self-expression tool that allows personal choice. CBT's designs prioritize simplicity, contemporary style, and urban sophistication, blending refinement with durability while embracing the freedom of versatile combinations that resonate with everyday rhythms.

 

2.    Our Mission

CBT is committed to sustainable development and environmental stewardship. Every diamond is a lab-grown gemstone, minimizing natural resource consumption while maintaining exceptional brilliance. Our materials and craftsmanship strike a perfect balance between cost-effectiveness and artisanal excellence, empowering consumers to freely choose jewelry that reflects their individuality while enjoying a responsible and fulfilling lifestyle.

 

3.    Quality & Value

The brand fuses modern minimalist aesthetics with urban lifestyle sensibilities to craft jewelry that is both distinctive and versatile. Each piece combines high-quality lab-grown diamonds and precious metals, striking a balance between elegance and durability while offering customizable flexibility. The design team infuses every creation with clean lines and free-form composition, ensuring the jewelry radiates brilliance while seamlessly blending into daily routines. This embodies the brand's essence of self-expression through deliberate choice.

 

4.    Conflict Free Diamond

5.    Certification

6.    Location

7.    Privacy Policy

Thank you for choosing the services provided by XXXXX Company (hereinafter referred to as "CBT" or "we"). We fully recognize the importance of your personal information and will protect it in accordance with legal requirements and industry best practices. Before using our services, please carefully read and understand this Privacy Policy to make an informed decision. By using our products and services, you agree to our processing of your information as outlined in this policy. This policy applies to all products and services provided by CBT, clearly explaining how we collect, use, store, and protect your personal information, as well as your rights. We may update this Privacy Policy periodically due to service changes or regulatory requirements. Please check for updates to the Privacy Policy.

 

1.  Why do we collect your personal information?

To deliver products and services, conduct market research, and continuously improve service quality, we collect your personal information as needed. This includes efficiently identifying scenarios to provide tailored, personalized services that enhance user experience. Additionally, we collect your personal information in compliance with applicable laws and regulations in your country or as required by government authorities.

2. What information do we collect about you?

 

When you use the following features of our products or services, we will collect your information through the information you directly provide and the methods authorized by third parties. If you refuse to authorize, the use of the relevant features will be affected, but your normal use of other features not involving this information will not be affected.

Login and register: name, address, phone number, date of birth, email, nickname, password.

Member verification: Gender, date of birth, ID information, nickname, password

Browse and search: Location information, your browsing and search history, search log records.

Order: account credentials, payment details, purchase records (preferences, size data, contact information, delivery address, logistics information, etc.), location information, device information.

Recommended friends: We will collect your friends 'contact information, location, interaction history, and friend relationships. You must obtain your friends' legal authorization before making recommendations.

Share and interact: Comments, photos, videos, job postings, followed users, content, and updates

Customer support: Specific information for identity verification, the service you requested (including purchase records), and related information (including voice recordings and chat or communication records), as well as your contact information for troubleshooting.

Marketing push: device brand, model, and ID code

Reminder: Calendar, phone number, and account information

Similar technologies like Cookies: Cookies are only retrieved or read by the server that created them. We use this type of Cookie to store your preferences, access settings, and track the effectiveness of marketing campaigns, so you don't need to reconfigure settings each time you visit. We do not use Cookies for any purposes other than those specified in this Privacy Policy. You can disable or delete Cookie data, but doing so may prevent you from using services that rely on Cookies.

 

3.How do we use your personal information?

Your personal information will be used for the following purposes:

3.1 Help you sign up for our service;

3.2 Provide the requested service or feature;

3.3 Process orders, provide customer support, and deliver services;

3.4 Optimize your service experience;

3.5 Respond to your requests and inquiries;

3.6 Run promotions, analyze usage trends, and improve products and services;

3.7 With your consent, we provide personalized content and customized services. You can withdraw your authorization or opt out to refuse receiving related marketing recommendations;

4. How do we share your information?

We share your information only in the following cases:

4.1 When you use our services, we provide the following objects for the above purposes

Service Provider: To fulfill your ordered services, we will share your personal information with third parties assisting our operations, including order details, payment processing, logistics, technical operations, and data analysis.

Business partners: When participating in joint brand campaigns or providing services together;

Business transactions: such as mergers, transfers, acquisitions, or sales;

We may also share your information with third parties you specify when you consent or request it.

 

4.2Please note that, under applicable laws and regulations, your personal information may be used without prior consent in the following cases.

It is necessary to perform statutory duties or obligations;

necessary to protect your or another person's vital interests;

It is necessary to carry out tasks of public interest;

Information that is publicly available, commercially available, or shared.

We will share your personal information based on the principles of legality, necessity, and clear purpose. When we seek your consent, we will explain the information we use and how you can withdraw your consent.
5.How do we protect your information?

We attach great importance to the security of your personal information and will implement reasonable security measures to protect it, ensuring our processing activities comply with legal requirements or applicable regulations. We encrypt your personal information using SSL/SET protocols to prevent malicious attacks. However, please note that despite our protective measures, no website, internet transmission, computer system, or wireless connection is entirely secure due to technical limitations and potential malicious activities. To enhance your personal information security, you can strengthen protection by setting strong passwords, changing them regularly, and not disclosing your account credentials to others.

We will not transfer, store, or process your personal information overseas. However, to fulfill your ordered products or services, with your prior authorization, we will share necessary information with the third party you designate, and the third party will provide the relevant services.

 

6.    What rights do you have?

Your personal information is your property. You can view and update your personal information through the following methods. If you have consented to our processing of your personal information, you can withdraw your consent at any time. However, withdrawing your consent may also result in you being unable to access the services we provide.

Account cancellation: You can cancel your account to stop us from using your personal information.

Access and update: You can log in to your account anytime to view or update your personal information.

Marketing preferences: You can unsubscribe from marketing emails or reply "STOP" to stop SMS notifications.

Cookie control: You can disable cookies in your browser settings, but some features may be affected.

Privacy request: You can request access, correction, or deletion of your personal information, or exercise other statutory rights.

Contact us: If you have any questions or requests regarding personal information protection, please contact us for assistance.

7.    Personal information storage

We store your personal information collected during operations on AWS servers. When transferring data overseas, we comply with applicable data protection regulations and handle it as required by law.

We will retain your personal information only for the duration necessary to provide you with products or services. If you log out of your account, delete your personal information, or if the information exceeds the required retention period, we will delete or anonymize it unless legally required to retain such data.

 

8.     On the Protection of Personal Information of Minors

If you are a minor, please read this Privacy Policy carefully with your guardian and use our services only with their consent. If it is confirmed that a minor registered and used our services without parental authorization, we will promptly delete the relevant personal information or anonymize it in accordance with legal requirements. Should we become aware of any unauthorized use by minors, you or your guardian may contact us at any time to request corrections or deletion of personal information.

9.  Policy Update

To provide you with better products and services, we will update this policy from time to time. We will not reduce your rights under this Privacy Policy without your explicit consent. After the policy is updated, we will change the "Last Updated" date at the end of this document and notify you through appropriate means.

9.    Contact us

9.1 If you have any questions or requests, please contact us through customer service or the following email: Email: xxx

9.2 We have appointed a Personal Information Protection Officer. If you suspect any potential breach of personal information, please contact us via XXXXX: XXXXX Company, registered address: xxxxxx, contact details:

 

 

Updated: November 9, 2025