CBT (Choice / Belief / Truth) represents the freedom to choose, the commitment to personal conviction, and the pursuit of authenticity. Founded in Toronto—a city shaped by diverse cultural influences—the brand draws creative inspiration from an urban environment rich in possibility. Developed by a team of designers who value free expression, CBT seeks to challenge traditional jewelry conventions, ensuring that every piece worn conveys individuality and attitude. From initial concept to final craftsmanship, each creation embodies a spirit of personal expression and character.

CBT is dedicated to sustainable principles. We prioritize high-quality lab-grown diamonds and environmentally responsible precious metals to minimize ecological impact while offering exceptional value and accessibility. Our collections emphasize everyday versatility and seamless styling; whether worn individually or layered, each piece enables the wearer to communicate a distinct identity.

We believe that jewelry is not merely a luxury commodity, but an integral element of modern living—an extension of personal perspective and a medium for self-expression. Rooted in simplicity, modernity, and urban sensibility, CBT’s designs balance refinement with durability, incorporating modular and combinable elements to harmonize with the rhythm of daily life.